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Shuruat Mobility Business on Wheels is a project launched in Mumbai in collaboration with Shuruat Ltd (www.shuruat.com) - an international firm that incubates innovative products & solutions for the base of the pyramid.
Our goal is to enable the physically challenged to run successful street-vending businesses on tricycles and thereby earn a steady income.
A significant proportion of physically challenged individuals across India – victims of polio, spinal deformation and amputation – are young adults of working age. Poverty, illiteracy and unemployment rates are very high for this segment and many of these individuals struggle to achieve financial independence throughout their lives.
This project involves the distribution of Shuruat’s innovative tricycles to the physically challenged. These tricycles are designed to not only enable the physically challenged to become mobile, but to also enable them to run street vending businesses whilst seated on the tricycles – selling foods, drinks, packaged goods and more.
Together with the distribution of tricycles, we provide initial financing, support and guidance to beneficiaries to help them build successful micro-businesses.
We are currently running pilot projects in Mumbai. To find out more about this project please contact us at firstname.lastname@example.org.